Episode 63: Good Cadence, Bad Content

What happens when your cadence is well-timed, but your content misses the mark? In this lively 180 Conversations episode, Dan and Kiley analyze a series of two emails to demonstrate how your approach can minimize the prospects’ perception of your value and expertise – and get them to ignore your outreach. Hint: stop making the outreach about what you want – no one cares. Your prospect only cares about the things that matter to them and surrounding themselves with people who have their back.

After You Listen:

• Bookmark this episode as we build upon this conversation from episode to episode. https://podcasts.apple.com/us/podcast/breaking-sales/id1503234243
• Take this assessment to determine how and where you can improve your sales results: https://www.lappin180.com/assessments
• Connect with Dan Lappin: https://www.linkedin.com/in/lappin180
• Learn more about Lappin180: https://www.lappin180.com/

DAN LAPPIN

Dan Lappin is a renowned sales disruptor with a simple message – stop selling.  As president and founder of Lappin180, his mission is to challenge status quo sales tactics and revolutionize the sales process entirely.  Dan is a prominent voice advocating for a consultative approach to sales, where pushing, persuading and promising are past tense.  A prolific writer, speaker, and host of the popular Breaking Sales podcast, Dan’s change message resonates with thousands from Prague to Los Angeles.