Episode 58: Outreach Automation Disaster

Would you refer business to someone you’ve never met or spoken to – not knowing anything about their reputation or character? When your first touchpoint is asking someone to network, it can give the impression of scarcity. The approach might attract other scarcity-minded professionals, but it rubs others the wrong way. In this episode, Kiley and Dan share a similar experience of someone who wanted – but failed – to connect with them due to their odd, automated outreach approach.

After You Listen:

• Bookmark this episode as we build upon this conversation from episode to episode. https://podcasts.apple.com/us/podcast/breaking-sales/id1503234243
• Take this assessment to determine how and where you can improve your sales results: https://www.lappin180.com/assessments
• Connect with Dan Lappin: https://www.linkedin.com/in/lappin180
• Learn more about Lappin180: https://www.lappin180.com/

DAN LAPPIN

Dan Lappin is a renowned sales disruptor with a simple message – stop selling.  As president and founder of Lappin180, his mission is to challenge status quo sales tactics and revolutionize the sales process entirely.  Dan is a prominent voice advocating for a consultative approach to sales, where pushing, persuading and promising are past tense.  A prolific writer, speaker, and host of the popular Breaking Sales podcast, Dan’s change message resonates with thousands from Prague to Los Angeles.